The Business of Glaucoma

UP FRONT

Not That Kind of Fresh

By Gillian McDermott, MA, Editor-in-Chief

Move the Needle

By Steven D. Vold, MD, Chief Medical Editor

THE LITERATURE

The Literature

By Andrew Garcia, MD, and Christopher C. Teng, MD

CHALLENGING CASES

Removing a Malpositioned Shunt

By Davinder S. Grover, MD, MPH, and Ronald L. Fellman, MD

RESIDENTS AND FELLOWS

Addressing Poor Adherence

By Larissa Habib, MD

COVER FOCUS: THE BUSINESS OF GLAUCOMA

Is the Grass Really Greener on the Other Side?

The pros and cons of ophthalmology business models.

By Richard A. Lehrer, MD

Expand Your Practice by Acquiring Another One

One viable option for growing your practice in the current ophthalmic marketplace.

By Farrell “Toby” Tyson, MD

How to Make ICD-10 Worth the Trouble

Proper coding and practice economics in the modern era.

By Cynthia Mattox, MD

Dealing With Reimbursement Cuts

Two surgeons share their strategies.

By Paul F. Palmberg, MD, PhD, and Jeffrey A. Kammer, MD

Promote Your Eye Care Practice With Integrated Search Marketing

How to improve your practice’s visibility.

By Naren Arulrajah With Vikas Vij

Social Media as a Marketing Tool

Your most powerful communications platform.

By Christine Scarlett

Benchmarking and the Power of No

Focus, not multitasking, is needed.

By Sean Rochelle

Next at Bat for Your Practice: Compliance

What is the latest requirement in health care oversight?

By Matt Jensen, MBA

INTERNATIONAL PERSPECTIVES

Glaucoma Care in Rural and Urban Brazil

Both patient demographics could benefit from better education about glaucoma.

By Vital P. Costa, MD

THERAPEUTICS UPDATE

Update on Sustained-Release Drug Therapies

These therapies have the potential to change the glaucoma treatment paradigm.

By Jonathan S. Myers, MD, and Scott J. Fudemberg, MD

PRACTICE POINTERS

S or C Corporation?

Maximize tax deductions by using both.

By Carole C. Foos, CPA, and David B. Mandell, JD, MBA

IN BACK

Industry News

INSIDE EYETUBE.NET

SIGS: a Simple Surgical Approach to Trabeculectomy

By Yuri McKee, MD